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eCommerce Conversion Calculator
Enter your monthly traffic, average order value and the share of shoppers who reach each step. The calculator shows your conversion rate, orders and revenue, and lists where to focus first.
Monthly Site Numbers
Start with your monthly visits and average order value.
Conversion Rate3.00%
Orders Per Month3,000
Revenue Per Month$149,970.00
Site Progression Rates
Visits to Product Page is a share of all visits. Each later rate is a share of the shoppers who reached the step before it.
Strong%
Strong%
Strong%
Strong%
Action Items
Steps marked Needs work come first, then Average, then Strong. Status labels use this calculator's built-in thresholds, not industry benchmarks, and the tips are general suggestions.
Product page reach (Strong): Nice work. Keep products easy to reach from your homepage, category pages and search, and keep an eye on this rate after any menu or navigation change.To raise this, link your top landing pages straight to products and make category pages easier to browse. Pay close attention to pages where visitors leave without viewing a product.Major area of concern. Take action on navigation first so products are easy to reach from your homepage and top landing pages, then make sure site search returns the products people look for.
Add to cart (Strong): Nice work. Keep pricing, shipping costs and reviews visible on product pages, and keep an eye on this rate when you change prices or page layouts.To raise this, show the full price and shipping cost on the product page and add more photos and reviews. Pay close attention to whether the add-to-cart button is visible without scrolling on mobile.Major area of concern. Take action on the product page first with clear pricing, shipping costs, strong photos and reviews, then make sure the add-to-cart button is easy to find on mobile.
Cart to checkout (Strong): Nice work. Keep the cart simple, and keep an eye on this rate whenever you add fees, promotions or upsells to the cart.To raise this, show the full cost in the cart, including estimated shipping and tax, and offer guest checkout. Pay close attention to how the cart works on mobile.Major area of concern. Take action on surprise costs first by showing estimated shipping and tax before checkout, then make sure shoppers can check out without creating an account.
Checkout completion (Strong): Nice work. Keep the checkout short, and keep an eye on this rate after any payment, shipping or form change.To raise this, remove form fields you don’t need and add express payment options such as PayPal and Apple Pay. Pay close attention to errors shoppers hit while filling in the form.Major area of concern. Take action on the checkout form first by removing fields you don’t need and adding express payment options, then make sure the whole checkout works on a phone.
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