Digital Marketing Articles
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Digital Marketing | 7 min read
As one of the largest eCommerce platforms used by hundreds of thousands of online businesses, Shopify almost seems to be too big to go unnoticed.…
Digital Marketing | 5 min read
On-site search is a valuable tool for converting customers on your website. Your site visitors often turn to it when they can’t find what they…
Digital Marketing | 5 min read
Back in 2015, mobile website traffic was predicted to be just as relevant as desktop traffic. As we sit here today heading into 2025, it’s…
Digital Marketing | 5 min read
Your customers are motivated by more than just price. When they buy something from your company, they have already considered the ease of the process,…
Digital Marketing | 5 min read
Customers often worry about the security of their credit card numbers and risk of identity theft. By adding copy about the security steps your company…
Digital Marketing | 5 min read
The origins of customer journey mapping can be traced back to 1981 when Jan Carlzon was appointed CEO of Scandinavian Airlines. As he was working…
Digital Marketing | 5 min read
The eCommerce world has become a very wide, inundated, and competitive world with the prevalence of the internet and the ease of accessibility users have…
Digital Marketing | 5 min read
How To Start an eCommerce Website Overview With hundreds of millions of online shoppers , starting an eCommerce website and online business seems like a…
Digital Marketing | 5 min read
One of the most important roles for eCommerce retailers is to keep their customers safe, which includes keeping bots from accessing their site. The most…
Digital Marketing | 5 min read
A macro conversion on an eCommerce site is a completed purchase, which means a micro conversion is a small step toward the purchase. Micro conversions…
Digital Marketing | 5 min read
Marketers have a bad habit of relying on vanity metrics in their reporting. These are data points that don’t really illustrate how the business is…
Digital Marketing | 5 min read
Older Adults Are Increasingly Tech-Friendly While there is some truth that older people are less tech-savvy than younger generations, adoption rates continue to climb. According…